Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yes Microfinance Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After downloading the app it’s difficult to sign up. The app asks for a referral ID which no one knows and then after filling in the personal data and you click on continue, a message comes up saying you can’t be registered.
Save, invest, make transfers, pay bills, and make QR Payment with Yes Bank - the money app for Nigerians Open a Yes account today! Keep up with your...