Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TECFINANCE INFORMATICA E PROJETOS DE SISTEMAS LTDA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s nonsense to download a bank app that requires more than 500MB of storage just as the first step. Besides that, the app constantly crashes when running in iPhone models that are more than 5-year old. We have to admit that the money stays safe even from yourself using this crappy app because very often is hard to get yourself logged in.
This app keeps improving. I’d like to see more options options in the credit card tab. There is no option to download a pdf of statements.
I think it’s a great app to conduct transactions within the Brazilian market yet it can’t be compared with others in the US such as e-trade, Ameritrade, or Charles Swab. It needs to focus more on real time data and availability to buy stocks through the app.
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