Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗XHLIU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No portrait/floating mode Cannot turn off touch sound Actions for history items are not intuitive (e.g. copy result action is not aligned with result. Instead, it is beside expression)(tapping history entry opens a fullscreen window without many functions.) No cursor support
I love the fact that I can customize this calculator and change the layout around. I will be sharing this calculator app with others.
Simple and quick user interface with a history feature. Just what I was looking for. A well designed app.
Let's look at some simple questions: Question 1: James can make $200 per day, what would be his annual income ( He works 5 days a week, 48 weeks pe...