Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Trang Nguyen Thi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sigma
مؤذية ومدمرة للعقل البشري السليم
D pad needs to be much closer to the center of the screen—please just test your app with your hands—it’s ridiculously hard to control when you have to hold the phone in an awkward position in order to place your thumb on the Dpad. what’s the point of having attack buttons when you can’t even aim properly because of the awful control design? you can’t accidentally slide finger across the attack buttons either. please just do proper testing before submitting an app. we would be happy to pay and watch ads if it’s enjoyable. it’s simply not. this is from a mere 5 minute testing, which makes me wonder if you even opened the app to test at all, because problems are so obvious and glaring…
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