Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗9z Games(HK) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nothing like in the ad
I’ve been playing X Class Game for a while, but recently it’s become really frustrating. The connection keeps dropping — I get disconnected again and again — and the game has started running slower day by day. Please fix the server or performance issues soon, it’s hard to enjoy the game like this anymore.
The Evil Void tears the continent asunder, while the Undead Plague devours the last remnants of civilization! In this dual apocalypse, only the worthy...