Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sedat CIFTCI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really cool idea for the design, seems like there are just a few bugs to be ironed out. For example, the widget stays in Celsius when I change the settings to Fahrenheit. Also, not everything is explained well. What is the ball and vertical bar to the left of the temp in the app? It seems to bounce around as I scroll through time and days, but on the widget it is always pinned to the top. Overall though, super interesting way to visualize the weather!
Weather apps are often overloaded with unnecessary data, cluttered visuals, and distractions. wthr! is different. Designed with simplicity in mind,...