Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MNMFUN · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really enjoy this type of game, but the others always spam you with ads. This one actually gives the option to permanently skip ads. Finally!
When you die, you have a limited number of ad based revives per day not just per match. I’m willing to watch ads but I don’t want to spend my diamonds for revives or the “get all” weapon enhancements on separate matches This just makes me quit and you miss out on more ad revenue from me
Don’t waste your time, game is made for ad revenue, you can’t pass the 2nd boss without spending money no matter what skills or combinations you try
Worms Incoming: Defend Your Garden! Your peaceful garden is under attack! Face endless waves of slithering worms in this thrilling mix of tactical to...
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