Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Orange Dog · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is amazing and let you stretch before your workout it I love this app so much and what does app I feel like there’s no I haven’t seen a single app there’s no ads and it’s free like other apps I go in and I’ll search up like lazy fit they’re not free I’m 11 and I’m only 35 pounds and I need to lose weight before school starts because like if you’re going into middle school kids can be mean but this amazing plan on losing weight and it’s amazing I’ll see you in 30 days Nothing wrong but I feel like if you can’t play with grown-ups they have a hard time losing weight because like if you have no motivation my motivation is I don’t wanna bully me I love this song really I love this so much thank you workouts
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