Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brightika, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is pretty fun, but after the first level it’s not clear how to get to the next level. I finally found it at the top of the page. Also this doesn’t need an ad after every level you finish well. That’s a slap in the face!
Back to my childhood - a lot of small words from the big one :)
It’s fun but just way too many ads. I don’t mind a few here and there given the app is free, but at least let me enjoy a few levels before you bombard me. Plus, each ad is a double tap to close...x on the left then x on the right. And they must not have gotten the placement of the “x” correct because no matter how exact I am, the ads bring me to the App Store to download a really pathetic game. Ugh deleting this one, too bad.
Word Weekend — a simple and exciting word puzzle game where you can get a lot of fun of building words. DOWNLOAD Word Weekend to become the word geniu...
| Name | Price | Type |
|---|---|---|
| Piggy Bank | $1.99 | One-time |
| Coin Pack XS | $1.99 | One-time |
| Starter Coin Pack | $3.99 | One-time |
| Special Coin Pack 2 | $4.99 | One-time |
| Special Coin Pack 3 | $5.99 | One-time |
| Coin Pack S | $5.99 | One-time |
| Special Coin Pack 1 | $5.99 | One-time |
| No ADS | $9.99 | One-time |
| Coin Pack M | $9.99 | One-time |
| Coin Pack L | $19.99 | One-time |