Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mobilaxy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
How are extra points used on word path?
Once I reached Level 1000 and letters could be repeated in the words, I was up for the challenge. Unfortunately, at the same time, I have been encountering many, many words that I’ve never seen before. If you are going to use words that no average (or above average) speller has ever seen, you could at least add a dictionary option to make the game more believable and in the process, educate those of us who have no idea what 50% of the current words mean. I’m about ready to quit. And This used to be one of my favorite games.
I was enjoying this game for several weeks until the last few days when 4if6 words were not in the dictionaries. Is something wrong with your computer. I feel sad that I won’t continue playing this game unless this fixed: last word was “sably.” Roberta S., California
Are you a fan of word games? Then welcome to the most exciting one: Word Path, the word game all your friends are playing and talking about! Progress...