Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WIZDM · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ended up downloading this app because I was led to believe my chance at a summer internship would be better if I did. Not only was that entirely false but the app constantly crashes. It is an attempt at social media but has zero traction because it doesn’t work on any device. I deleted it after I realized I had been mis lead by the company, now I’m worried about the safety of my devices.
WIZDM is an online community of people like you who want to make a meaningful difference.