Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Windy Weather World Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I asked them repeatedly whether or not this was the same as buying the “pro forever” from inside the basic “free” app. After reading all of their legal documents online, they repeatedly mention that they only have two models: one free and one paid, and two versions of the paid: one lifetime, one subscription. So, since this is not a subscription, I had to assume that for *$70* I get a pro lifetime. It works in this app, but when I try to sign into my lifetime on other devices, or even update the free app to recognize my pro status it tells me that I’m “not pro“.
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