Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Miha Korosec · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app would get five stars from me if only it recorded data while the app is still opened in the background. Who is seriously going to sit there with the app opened the whole time? What if I need to log onto Instagram at work to see what my ex is up to? It's been five years surely they've changed? Nope. Still the same 'ol lost cause. Oh, that felt like a strong wind gust. I better check the windy app to see what speed that was. Oh, too bad. None of the data was recorded because THE APP DOESNT ALLOW FOR THAT! Get real guys. Make it right.
The windy app does not work in the background. So say you go check your email and the high winds come, you are not notified. Banner notifications and scheduling need to be added.
Description of that mentions only in passing a Windy device. Without the device the app registered absolutely nothing. The information offered is a link to a webpage showing devices for sale. Deleting the app.
Windy Anemometer use external Navis wireless sensors to measure wind speed, direction and air temperature. Compatible sensors: WINDY B/S, WINDY B/SD,...