Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wilsons Abel Tasman National Park Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app works for downloading offline maps and following the track to points of interest. But there are not many points of interest (only 13 spots for Trip #6, which is a 4 hour walk, some of which were toilet locations) nor much information about each point. The offline maps do not have any sort of distance measuring ability. Overall, it’s only marginally more useful and informative than the paper map. I don’t know why the app size is so big (100MB, not counting the offline downloads)
Self-guided track notes for guests of Wilsons Abel Tasman's trips.