Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Willa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I first started using Willa early on, about two years ago. It was great. For a while. Then they did an update and everything went haywire. They started making me accountable for accounts they were unable to collect on. So not only was I working for “free” but then I was then being asked to pay what the client owed me! They tried to tell me that they hadn’t received payments on several accounts but when I contacted the clients they did indeed show me proof they had paid Willa! Then when I contacted will they would just tell me they “had no record of it” or that I had accidentally invoiced the client twice and the client paid only one of the invoices and that Willa had given me cash out on the second invoice! Not true! THIS APP IS A SCAM!! I always made sure my clients had paid before I took any cash out of my balance. I emailed them several times making sure clients had paid them before I took the cash just so this wouldn’t happen! But here they are now telling me I owe them! I also invoiced two big invoices on a client for $1375 each and Willa ended up taking nearly all of it and only gave me about $200 on each! THEY STOLE MONEY ON INVOICES CLIENTS OWED ME!!! Do yourself a favor and run far away from this app! I wish someone would’ve earned me but instead now I’m getting collection calls from Willa saying I still owe them on invoices my “clients didn’t pay” but they did!
As an influencer, mother and student I have so little time to “chase” after brands and constantly remind them to pay me after my influencer’s job is done. I’m glad that I found Willa which not just makes all this job for me but also pay me in front so I can use my money right away! I use this app for some months, and every time I submit my invoice I get my money immediately! I no longer worry that it will take plenty of my precious time to constantly text and discuss when I will get my payment with brands! I just submit all the brand contact information to the Willa along with the amount I should get paid and I get my money right away while willa does all the hard work for me! Also it makes me look more professional so brands want to work with me more often! As well as I get more time and desire to work with more brands! Totally recommend!
As a creator, it’s very frustrating to wait 30 days after a campaign to get paid when you’ve already done the work. Also, it can be a hassle emailing brands about paying on time and following up with invoices. Willa makes this way less complicated. All I do is type in the amount I’m to be paid and the email address of the person I’m sending the invoice to. Willa takes care of the rest! They already have my W-9 on file so they send that along with my invoice. The money goes into my Willa balance immediately and I can withdraw it to my bank account and have the money within 1-3 business days. Way better then waiting 30 days! They also handle all of the correspondence and follow up emails. Highly recommend that you give them a try.
Grow your creator business with Willa, your AI-powered personal coach. Contracts Have Willa analyze your brand deals to make sure you are protected a...
| Name | Price | Type |
|---|---|---|
| Monthly | $29.99 | Monthly |
| Annual | $179.00 | Yearly |