Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wilfa AS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app itself is reliable and stable, but the actual interaction with my Dew Humidifier leaves a lot to be desired. It it’s extremely simple, and forgets its settings every time its turned on/off. In case you don’t edit humidity threshold each time the machine starts, it will just keep on going. Mine was set to 40, but I forgot, and even at 70% humidity it kept going. The customer experience was a big let down with this app.
I have a haze humidifier. Whenever I power it on I have to go into the app and switch it to “constant” and set the desired humidity again, and switch off the mood light. I have to do this EVERY time I switch it on. That should not be required. I wish the humidifier or the app (or both?) could just remember the last settings.
Har en wilfa haze luftfukter. Kan ikke bruke auto modus da temperatur i appen er hard stuck på -9 grader celsius og dermed pøser ut 95% luftfuktighet uten stans. Ellers grei app
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