Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zia Ul Haq · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is absolutely ridiculous. Haven’t even started the first minute yet and already I went through nine ads every button you push there is an ad, so I deleted it as quick as I downloaded it 🤬
Step into the wild west with wild west adventures: Cowboy simulator! Ride horses, explore vast landscapes, engage in shootouts, and live the rugged li...