Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nexstar Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is is great to have. My phone is older so it does not have the latest version, so some of these things may have been addressed already and I apologize if they have been. Anyway, not everyone is available to watch the news broadcast at 10:00pm which is where we get our local weather forecast updates until 4/4:30am. The national channels do not cover the South well, unless something horrible happens, then they swarm in. North Alabama does not exist to these people. So my suggestion for your Weather Authority Video Forecast Section is to please put the latest video up which would be the 10:00 pm. It is already being recorded so you just have to upload it. Then we can click on that and have an idea of what to expect. Weather changes can happen rapidly so from 4:00 pm to 10:00 pm the storm track may have changed, especially with hurricanes and possibly storms that produce tornadoes. Also, the App should have fresh stories on them, the ones there are from 5 years ago. Leave how to tune your NOAA Weather Radio and information like that but news stories should be what was done during the numerous broadcasts. The App should be able to keep up better. Thanks.
I started using this app to replace iMap Weather Radio, which was deprecated and no longer worked. I can safely say that I get all needed alerts for both my location in Oklahoma City, and for my parents who live in the Northwest Alabama area (covered by the station behind this application). This app does what I need and does it quickly, within 1 minute of warning issuances, allowing me to assess the threat to my parents and advise them accordingly (they’re not as weather savvy as me).
Radar performance is improved but where did the storm tracks go? Bring it back please. I had to hunt for the 7-day forecast. Finally found it at the bottom of “Local Conditions”. Why not just put a simple menu item “7-Day Forecast” up? The main screen doesn’t visually separate the sections well. It looks like a mess to me. I liked the carousel much better. I’ll keep using it, but except for radar performance, I’m not thrilled with your recent updates. (Using an iPhone 7+).
The new and improved Live Alert 19 brings the latest and best weather alerting technology to your device! * High-resolution radar down to the street...