Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Darya Pyzhyk · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Upon downloading this app, I thought that it was a really good study guide for my upcoming board certification exam. I purchased a monthly subscription. Closed the app and later when I tried to open it again, it never went past the opening rocket screen. I had to delete the app and redownload it to get it to work, just for it to do the exact same thing again. With deleting and redownloading, I loss all of the progress I had made with my studying. I am very disappointed about this and I think that if I am paying $37.99, I should be able to use the app properly.
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