Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alexey Shevel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Me and my mom have tried to put my baby sister to sleep with out a pacifier and she wouldn’t listen she would cry and this app really helped my baby sister sleep
Should not be on app for new mothers who are dead tired and so tired and desperate for sleep that they might sign up for something that isn’t free!!!!! Who remembers to cancel things like that when you can’t sleep night after night to do that!!!! This needs to be investigated as a form of deception and I hope someone has the time to do this.
I have downloaded many similar applications. Your UI / UX has sunk into the heart.
Does your baby fuss and cannot you calm it down and put to sleep? Does your baby often wake up and does not want to sleep in its bed? There is an effe...