Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗logicworks · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ever since I was little, I’ve slept with the same fan to help me sleep at night. And then the fan broke. I was really sad and decided maybe I’d get an app so it’s easier. So I did some research and decided on this app. I immediately fell asleep with the fan sound!! It is a complete life saver that is easy to just have whenever you need a snooze. It’s very handy on trips as well since it doesn’t need Wi-Fi or anything unlike some fan/sound apps. I would really recommend this, (mostly because of the fan sound), but also for the calming noises such as campfire or ocean. I don’t know what I would do without this app!!💕
I find it amazing that an app this effective and with so many options is free. There are no ad interruptions, and I can select from a long list of library items that most similar apps make you pay to get. It even now has a timer! So I literally just put my 1-month-old to sleep with “airplane cabin”. Amazing. My only gripe is that it doesn’t have “brown noise” which I have come to love because it worked for me when I was going through a stressful divorce; it purportedly cancels out brain waves and quiets thoughts, allowing one to go to sleep. I have found brown noise to be WAY more effective than white noise. Anyway, the airplane cabin is a very similar deeper tone and it worked like a charm.
I’ve used this multiple times for myself when there were neighbors making noise late, or when I was sharing a room with someone who was snoring on a retreat. But for my kids, I used it until they were each about 3-3&1/2. They’ve each had a phone plugged in in their room playing background noise since they were babies, and I gradually lowered the sound until they weren’t using it anymore. I still use the sound for my youngest when she’s having trouble going to sleep. We like the “Rain on Umbrella” setting. Even though we don’t use the sound much, we put it on the clock setting in both kids’ rooms, and they have it as both night light and clock every night. I have taught my son, who is older, to read the numbers and stay in bed until 7am. My daughter often wakes up and goes to his room to ask him if they can get up yet. They both have it on our old phones. I also use it myself on my current phone as a clock when I’m in the shower. I place it on my bathroom counter so I can see what time it is while I’m in the bathroom. It’s extremely useful. I love that when it’s on the clock, the phone stays open and doesn’t turn off on me. This app is genius!
“THE NAP APP,” SEEN AROUND THE WORLD FROM AUSTRALIA TO THE US. FEATURED ON CBS NEWS, THE DAILY TELEGRAPH, THE DAILY MAIL, THE SUN , THE NEW YORK TIMES...
| Name | Price | Type |
|---|---|---|
| Premium Monthly Subscription | $2.99 | Monthly |
| Premium Quarterly Subscription | $6.99 | Quarterly |
| Premium Yearly Subscription | $19.99 | Yearly |