Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗While We're Waiting, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has helped me in many situations. It provides you with simple, fun games to do with your kids. The app is well organized with different categories such as waiting in lines, at restaurants… The directions are quick and easy to read. Not only is it a great resource when you open the app, but it also gives you ideas of positive conversations and interactions you can have with your kids. My kids jump for joy when I say let’s open the While We’re Waiting app. It really helps turn possible stressful situations into connective,uplifting time spent with your kids. Great idea for an app!
It is estimated that Americans will spend 37 billion hours each year waiting. For a child, waiting is a particularly challenging task due to their und...