Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Heidi Pilypas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really wanted to use this app to help me keep track of a number of medications I have to juggle after a surgery. But I find the fuzzy numbering system used to indicate when is the last time I took a medication completely baffling. I would love to see at a glance that it’s been 8 hours since I took a medication. But the summary page will say 6 hours ago, when in reality it’s 8 hours ago. That’s too much fuzzy numbering to make this safe to use. At least for medical purposes. All this needs is a setting to turn off fuzzy numbering, and get an accurate time, and this app would be so perfect.
I don’t know Heidi, but I’m pretty sure she’s not a licensed psychologist. And yet she had tapped into something that, in many cases, more closely aligns with the way our brains actually work than the classic ToDo list or bullet journals that have been the rage for the last half century. And I’m not a psychologist, either, so I won’t try to sell this opinion as anything other than my personal observation. But I am a dad of two small kinder, and this app just clicks with them. Kids (and grown ups) just naturally resist ToDo lists, because it’s a chore that needs to be done. This app twists the paradigm by focused on what you have done, not what needs to be done. It’s classic positive reinforcement. The attention is on that which has been accomplished, not that which needs to be done. It’s subtle, but it’s a perspective shift that, to borrow the words of Dan Harris, makes you 10% Happier.
It has been awhile since I have found an app that takes something so simple and makes it exciting. I have been tracking numerous things in notes on my phone. One example is when I changed the oil in my car and the mileage. Although notes did the trick this app is going to keep all of the data much more organized and easier to follow the historical data. I immediately added an entry for each of my vehicles and entered all of the historical data manually. It looks so much better than a text document and much easier to see at a glance “When did I” change the oil. Thanks and I can’t wait to see what comes in future updates. I would like to add that adding the ability to add a reminder to items would be a good addition to the app. I know it is not meant to be a reminders app but I think it would make a really good hybrid app for logging and reminding.
When did you last change your sheets? Did you take your multivitamin today? When Did I…? lets you track when you do things so you can answer these que...