Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sunbeam Television Corp. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app itself is great but video content old. They have a 6:00am new broadcast and they used to post that by 7 or 8 am. Now it’s the video from the previous day, usually 10pm but sometimes 4pm. Almost useless. Weekends forget it.
Being able to read the blog to get some nuance on the forecast is useful. While the video forecast is nice, sometimes video isn’t a good medium cause you don’t want to make noise or put on headphones. As a plow driver, I stick with 7 weather since the forecasts are solid and the blog is great. I wish the maps feature was still there so you could quickly pull up the “special” map for snowfall predictions or info about other weather events.
You say you guys value our feedback... Well here it goes!! I think this app is really great. But the set up is really off!! I think that the view of Boston should extend all the way down the screen instead of it being divided into sections. You have a VERY beautiful picture of the city and then you mess it up by cutting it off with another picture of clouds and then another picture of the complete weather forecast!! It’s a new year why don’t you guys go back to the drawing board and reinvent this app!! From the looks of your reviews... I think you should!!! ASAP!!
The 7Weather team provides you with current conditions and your 7-day forecast. Our interactive radar provides real-time radar and satellite informati...