Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Xinxin Fang · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Made cooking easier and planning what to cook is more convenient.
UX is bad and recipes are terrible. Not sure who this is supposed to appeal to
...but YoRipe has made it much easier! It’s an intuitive way to find recipes and keep track of ingredients. Lots of delicious recipes remind me of food from when I lived in Singapore and SE Asia. Also the app helps me reduce food waste, which is awesome!
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