Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andrew Dirks · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app does exactly what you hope it will. It doesn’t just contain the content of the Westminster shorter catechism, but it actually allows you to read all the questions and answers and then to even quiz yourself in sequential or random order if you want. This is what I needed when I was going to seminary.
The Westminster Shorter Catechism app provides three tabs to help you memorize all 107 questions and answers of the Westminster Shorter Catechism:...