Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WESTconsin Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This newest update as of late April, 2020 is a major down grade with the account transactions user interface! I have used this app since it’s launch and have always thought it was high quality. The newest changes made to the account transactions user interface completely lack organization. Previously, transactions were clearly organized by date and “pending” with light green bars separating groups by date. This update is continuous scroll of ALL transactions, differentiating them by the use of bold or italic fonts. It use to be easy to glance at and see my money move. This is very aesthetically displeasing and requires more time to see and understand which transactions have processed and when. Please bring back some visual organization to the account transactions user interface!!! Please.
App is user friendly;however, it takes for ever for payment to be sent to companies. I have used online banking for other banks and the payments are removed and sent directly which makes it easier to track spending. Through westconsin, the payment is in pending payments for a little while and then goes through the process of being mailed. During the process of the bank mailing out paper checks, it is no longer in the pending payments and the money has not been removed from the account and makes it very difficult to track which makes it necessary to keep a paper budget as well to track spending. If payments were electronically sent to companies, I would give the app and bank a higher rating.
Why did you make it impossible to link two separate accounts. My wife and I have separate accounts and we do not have any shared accounts. We used to have our checking accounts linked so transfers could be made when needed. You changed it and we have been forced to adapt. We have thought about leaving but for now we’re staying. We feel customer service has been sacrificed to make your jobs easier and while it works in the short run it is a bad strategy.
With mobile deposit, bill pay, funds transfers, debit card control, and so much more, the WESTconsin Credit Union Mobile App will help manage your fun...