Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WebMD Health Services · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I've been using WebMD since I started the wellness program & incentive four years ago. There is a lot of information, written and in videos, to help you on your health journey along with many activity choices. Doing Biometrics for others as part of my job, having the knowledge of using WebMD myself, I am able to guide them in the web site and especially the app which I use almost daily to check my points and watch my numbers improving. The other employees are very appreciative of the guidance and that gives me a sense of satisfaction.
One of the most challenging aspects of personal behavior change is having a system that transforms your big health improvement goal into tiny activities that you can easily do while making it convenient for you to track your activity completion along with helpful prompts to stay with the program. I’ve found WebMD ONE smartphone app with Daily Habits to be the key to my success. The app is solid, no crashes or noticeable bugs. The UI is clean, engaging, and relaxing to interact with. It also automatically syncs with the desktop and bowser experiences that I use when in the office. I can get to Daily Habits with just two clicks, one to login with Touch ID and the second to go to the Daily Habit product experience. I also enjoy many of the other capabilities built into the app such as health and wellness driven interest streams, a clinically based health assessment, health coaching (voice and secure text chat), and The Invitational for team-based challenges. I highly recommend this app if you are eligible to use it as a health plan member or an employee of a company that buys it for their workforce. (This app is not available to the general public).
My employer requires all of the employees and spouses that are covered under their health insurance policy earn a certain number of wellness credits each year otherwise we get charged $240 per employee plus an additional $240 per covered spouse. Our health insurance is 100% employer paid and the wellness credits are an incentive to keep employees healthy in turn likely saving them from having to pay out unnecessary claims that could be avoided by a more healthy lifestyle. Having an application on my iPhone to earn and keep track of my credits on the go makes a huge difference as I oversee landscaping crews in the field and not having to log in on my laptop daily to manage this saves me a lot of time. There are still quite a few rewards tasks that prompt you to login to the desktop site and it would be great to see those brought into the mobile application as well.
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