Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Weill Cornell Medicine · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every option when starting up the app requires that I login, so can you please just make it the landing page of the app. It’s so stupid and I’m tired of the extra click on “connect patient portal” to then see my appointments. This is a dumb UI choice.
If you are already a patient of a Weill Cornell Medicine physician, log in to the app using your Weill Cornell Connect account and take advantage of t...