Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jason Gibbons · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you’re a local looking for a residential weekly, this is not your app. Speaking as a local to travelers—what I really appreciate about this app is an option to show total amount, which I put to the test, and accurately includes all the hidden fees. If you’re not familiar with Las Vegas, ALL rentals are allowed to charge you for absolutely everything even when it states that it’s already included (ie $5 remote dep; $25 key dep; $2 per day wifi; $15 towel dep; $5.95 service fee; etc), which are separate from “resort fees” ($15+ per night) also not usually included when you’re booking through another travel app.
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