Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AfriGIS Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unintuitive in design, with no severe weather warnings. Don’t waste your time downloading this app.
I tried the app a few years ago and it was useless. A friend convinced me that the new app is worth giving a go, it’s still useless. Despite allowing location services the app it defaults to Pretoria and the add location function does not work. Information provided is meagre compared to other apps. Even the weather service website is exceptionally basic compared to international services which somehow are able to provide more detailed and accurate information. They probably get the info from weatherSA so don’t know why weatherSA is incapable of presenting the info.
WeatherSmart, from the South African Weather Service (SAWS), provides you with severe weather warnings and other handy weather information for your im...