Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Forsefield · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I tried on numerous occasion to get the app to work, can’t get past the hamster of death as it attempts to download the weather, other reviews suggest it requires wifi, in my case still did not work
No internet no nothing With wifi you get best advertisement tailored to your location.
This is first revision of the app. It is a very good first step. It requires some refinements that will come from user input. One consideration for future revision is to be able to add pets as part of the crew…at present only human crew can be added without adding “canine” or “feline” after crew member name. Also adding weather in Kawartha Lakes (Trent-Severn), Rideau canal system and Muskoka Lakes areas would be a nice future addition.
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