Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marius Caciulescu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Was 'recommended' the app by ChatGpt based on the parameters of weather notifications I was looking for (local temp custom high/low alerts); immediately downloaded iOS (fwiw iOS 26.3.1 on iPhone 14PM) and if I turn it to landscape, I can read the top half of the opening page but it won't allow me to scroll down. If I turn back to portrait, I can't read the words on either sides (margins too wide) and still can't read the bottom. Because of this issue I can't move beyond the first opening page, the app is currently useless.
Absolutely amazing customer service and response time. This is how it’s done.
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