Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AFF Holding AS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m one of the dumb Americans unversed in Celsius, so the fact that they temp says 12° can throw my morning brain for a loop, only to realize it’s a glitch when the app loads up in Fahrenheit. Other than that, I love the idea of it, very helpful, especially when not fully awake yet!
This is the only app that not only shows the weather, but also how to dress for it. This is very important for the geniuses that are occupied by thoughts on Quantum Physics and don’t have time for anything else.
CUTEST APP IN THE WORLD. SO ACCURATE AND PRECISE. LOVE IT. 10/10
This is Dag. He is from up north, where the weather is highly unstable. When he wakes up in the morning he never know what the weather will look like...