Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WeDontHaveTime AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My biggest concern with this app is the lack of filtering by recent, popular, or other parameters in any of the tabs but specifically the Reviews tab. To be able to sort by most recent reviews would help newer reviews gain traction faster, especially those that are time-sensitive like the upcoming Conference of the Parties. Without this a user has to search around and scroll through a lot of reviews to find a recent review. Adding in other filters such as most popular (based on vote numbers), trending (most votes in the last 5 days), and another filter for reviews, etc with the most comments in the last week would make the user experience easier and help elevate newer reviews and ideas.
"Do you want businesses and world leaders to act on the climate crisis? Encourage them to do better by reviewing their climate ambitions in the world’...