Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗River Canal Rescue · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great idea and the interface is georgeous but it’s wildly inaccurate. I recently plugged in a journey from East London to Oxford and it plotted a circuitous route, said that route was 2,686 miles and would take me 105 days. I understand the the app is in development and I’m sure it will improve, but it has a long way to go before it’s a viable option for navigating the network.
WaterNav is unique in that it has been developed so that you can access all date even without an active internet connection. (It works offline once th...