Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Loop Mobile DMCC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The face advertised in an ad not even available in app! On top of that it’s 10$ a week. Avoid
Advertised to have Casio watch faces yet not one available at all. Whole reason I downloaded the app. Glad I didn’t have to buy.
Watchly is a watch face gallery app for Apple Watch. Browse 16,000+ premium watch faces and customise your Apple Watch in seconds. Features: 16,000+...