Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Md Jalal Uddin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I purchased the full version and it doesn’t even download the face correctly. The preview shows an adorable Christmas face, but once installed all graphics disappear and it is the most basic of faces. I tried several different options. I might as well use the ones that come on iwatch. Wasted money.
The choices in each category are minimal. No animated faces. Designs that are supposed to be symmetrical are off center and cropped incorrectly. Don’t waste your money. You can download most of these “designs” from google.
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