Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evan Hallein · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve used it a few times for sailing in some races and so far it works great. I think this app finds and holds GPS better than other ones I’ve used and I like the different map overlays via watch. There’s a few ideas I’ve had that I think would be helpful or good features that I will list at the end, but overall would definitely recommend for sailing boats. The screen is simple yet contains everything you need, with quick access to charts if you need to see where you are. 1- while sailing, showing the numerical bearing alongside or on top of the arrow. I am usually up on the foredeck and calling back the bearing to the skipper. 2- after the course is saved, show the average VMG of the whole course. 3- alongside 2, after completion, color coding the course line with the rolling average VMG so I can see where we were fast/slow 4- I noticed on my phone looking at the map of the course it didn’t show the waypoints I’ve saved. It would be nice to overlay those with the course we sailed.
The Performance Marine GPS for Racing & Sailing Transform your Apple Watch into a powerful, tactical racing computer. Watch Chartplotter is designed f...