Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Clement Hurel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is full of so many bugs. Really disappointing considering how expensive our driveway heater is to run. - Weather tracking almost never seems to be accurate. And just a week or two ago their weather servers were down for almost a week. - On IPhone the app always has to be killed to get it to refresh to the most recent data - If you turn it on or off manually sometimes the automation takes over and sometimes it doesn’t. Seriously just add a manual and automatic mode toggle - The notifications for the system turning on/off also have never worked
Let the weather forecast activate your snow melting system. Warmup’s WSM-252W requires no sensors and automatically manages your snow melting system b...