Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗婷婷 杨 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
E every 10 seconds an ad pops up I hate ads so I hate Wallpaper Flow it’s the worst thing you could possibly get even though they make it look pretty it doesn’t even do it do it in the ad there’s supposed to move around but there’s just pictures if you check out the ad literally there’s a she’s moving it around and it doesn’t even do that it just shows us pictures but I got one picture that looks nice it was flowers and water
It's nothing!
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