Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wallis Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It just doesn’t work, especially mobile deposit. And the most ridiculous limit on mobile deposit (of it even accepts it, they have an issue reading pictures, always reject deposits). Have to waste just as much time still going to the branch as before this “new” app.
The app works only the first few days after updating. Then when you try to open the app it auto shuts down. I believe this is a certificate issue with their Apple developer account. Either way it’s unusable.
The Wallis 360 Mobile app delivers mobile versions of services you have through the Wallis 360 platform. Now, you have the convenience to access your...