Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Joe Puccio · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I grabbed this app almost the week it was available and I’ve been loving it ever since. I can’t say that it has driven more walking on my part (I already walk at least 3 miles every day within an average of 5 miles per day) but the app has driven me to walk new blocks that I don’t think I’ve been on in months or even years. If you love New York City then you’ll love this app.
I’ve been using it almost every day and clocking 10-20k steps easily just trying to fill up the grid. This scratches such an insane itch for me and games my brain into exercising so much more. Genuinely excited to go on long walks and it is my favorite part of my day now, thank you for making this!
I love open world games like Breath Of The Wild that feature tracking maps. I love NYC. These are some of my favorite things, thank you for making this! Already 32 blocks in :) Something I would love to see in the future is a way to take photos which are marked on the map on the walks. I would love to see all my cool finds and would totally pay for this feature!
Walk every block in New York City. WalkNYC checks off each block as you walk it on an interactive map across all five boroughs. Set goals by borough,...