Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Leadership Austin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love being able to walk this tour on my own time! It’s hard to get to know a new city, and this tour takes you all around the center of Austin. Most tours cost money and have a rigid schedule, making it harder to plan with multiple people. My family and I were able to start the tour, stop for lunch, and pick back up on the tour when we were ready. I also loved being able to see historic imagery on the spot. Wish more cities had something like this!!
App is cool! I want more! - but I wish I knew what was in each tour so I could plan better. I have to be at the start of the location to see the different spots on the tour
Hear the stories behind Austin’s most interesting and historic sites with Walk of the Town. Choose from four different self-guided walking tours of...