Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Virginia Public Access Project, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What a great app if you want to follow along during the session. VPAP did a great job with helping us navigate the new General Assembly building with floor maps. I also love that there is a direct link to bills from each legislator page!
It is a directory of all siting Virginia legislators. If I worked in the capital I’m sure I’d find this useful. Not sure if I, an average person working outside of Richmond, will find it useful. However I’m not going to knock it for doing a single task very well, even if that task is less useful to me. The website still works well for all the other info.
Explore a comprehensive, up-to-date directory of all 140 members of the Virginia General Assembly, brought to you by the nonpartisan Virginia Public A...