Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kenneth Kao · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What good is this app if it doesn’t remain running without showing on the display? Sure it was only a 99¢ app, but even that was a waste of money.
I might be doing something wrong but Siri cannot start this app. Maybe because it has an identical name to the native voice memos iPhone app? Either way she keeps saying I don’t have the app on my watch. Kind of disappointing - I want to be able to record on the go without necessarily looking for some tiny icon on my watch. Nowhere in the app to tap for help that I saw either
Can't record from I watch.
Record unlimited, high quality audio with Apple Watch's built-in microphone. Playback the memos directly on your Watch or iPhone. Recorded audio file...