Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MSL France · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is super buggy. Networking functionality seems completely broken. I hope they fix this before the conference tomorrow!
Rapidly after I arrived I lost some of my favorites. And also lost the possibility to scan people and the interactive map. I am o iPhone.
VivaTech is Europe’s biggest startup and tech event, gathering the world’s brightest minds in Paris from June 17–20, 2026 at Paris Expo Porte de Versa...