Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HOBEEC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wasn’t able to load any of my photos, the only thing I could use was a stupid fire background and after a few times trying it, the app stopped working and they wanted me to pay money to continue. No thanks.
No instructions, doesn't work, poor quality camera, just bad.
Doesn’t work in selfie mode, and you will struggle to use it in standard mode.
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|---|---|---|
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