Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗VIRGIN AUSTRALIA HOLDINGS PTY LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the first time I am flying on Virgin Australia. So far it’s going smoothly. The app was easy to use.
Great app. I live in the us and will be visiting Australia in the coming days. I was able to not only log in and connect my rewards account I was able to select my seats and check in will open in 5 days. App worked seamlessly
Quite disappointing for an airline app. No option to add your velocity digital card to your apple wallet & feels quite bare for an airline app. I am comparing this to other apps I use like American Airlines & DELTA, which all have a very detailed design, you can get all your information & easily store information into your apple wallet & change preferences on your profile. This app feels like it’s about 5-7 years behind.
The Virgin Australia app is your perfect travel companion. Check into your flight, view your boarding pass, watch movies, and track your bags all from...