Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Goldberger · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I expected more detail and history on the watches. It’s just a small picture of each, less than what you get for free on the internet. Huge waste of money, do not buy.
Auro (John Goldberger) app is brilliant for on the go access to superlative Rolex information. I will eventually get the book when I’ve saved up a bit, but for the price and convenience in app format I am very happy.
Given the book is $400+ on the secondary market this isn't a bad price. Great pictures and references. A couple of detractors. Buggy: there are times where the loading page locks and I need to reset my phone. Poor UI: difficult to flip from dial to movement to caseback for a particular watch. For example, if I'm looking at a 1601 reference watch and I want to see the movement, I have to exit the watch screen and then find the corresponding caliber on a separate screen. It should really be more seamless.
Vintage Rolex by John Goldberger Detailed informations on the most beautiful and rarest watches produced by Rolex. After the publishing of 100 Super...